SWOT Analysis of Resorts World Manila

SWOT Analysis of Resorts World Manila

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Resorts World Manila is a premier integrated resort complex located in Pasay City, Philippines. It was opened in 2009 and is situated on a 25-hectare site in the heart of the Philippine capital. The complex offers a wide range of entertainment, dining, and accommodation options, as well as a world-class casino, making it a popular destination for both locals and tourists.

Resorts World Manila is owned and operated by Travellers International Hotel Group, Inc., a joint venture between Alliance Global Group, Inc. and Genting Hong Kong Limited. The resort complex features a variety of luxurious hotels, including the Maxims Hotel, Marriott Hotel Manila, and Sheraton Manila Hotel, as well as the Belmont Hotel Manila, which offers more affordable accommodations.

In addition to its hotel offerings, Resorts World Manila also boasts a wide range of entertainment options, including a 1,500-seat performing arts theater, a cinema, and a shopping mall with over 50 shops and restaurants. The resort’s casino, which spans three floors, features over 300 table games and 1,500 slot machines, making it one of the largest casinos in the Philippines.

Resorts World Manila is one of the leading integrated resorts in the Philippines. It boasts of a world-class casino, luxury hotels, fine dining restaurants, and entertainment facilities. The company has been operating for over a decade and has become a significant player in the tourism industry in the Philippines. In this article, we will conduct a SWOT analysis of Resorts World Manila to identify its strengths, weaknesses, opportunities, and threats.



Brand Recognition: Resorts World Manila is a well-known brand in the Philippines, with a strong reputation for luxury and entertainment.

Strategic Location: The resort is strategically located near the Ninoy Aquino International Airport, making it easily accessible for tourists and visitors.

Diverse Range of Offerings: Resorts World Manila offers a wide range of entertainment options, including a casino, hotels, restaurants, shopping, and events, making it a one-stop destination for tourists and locals alike.

High-Quality Services: The resort prides itself on offering high-quality services, including exceptional customer service, well-maintained facilities, and modern amenities.

Strong Financial Position: The resort has a strong financial position, with consistent profits and revenue growth, making it a reliable investment opportunity.


Dependence on Tourism: Resorts World Manila heavily relies on tourism, and any disruptions in the industry can significantly impact its operations.

Limited Local Appeal: The resort may struggle to attract local customers, who may prefer to visit alternative destinations or may not be able to afford the luxury offerings.

Limited Space: The resort has limited space for expansion, which may limit its potential for growth and development.

Competition: Resorts World Manila faces significant competition from other integrated resorts and entertainment destinations in the Philippines, which may impact its market share.


Expansion: While space is limited, there may still be opportunities for the resort to expand and improve its offerings, such as by developing new attractions or partnering with other companies.

Market Growth: The tourism industry in the Philippines is growing, and Resorts World Manila can capitalize on this by increasing its marketing efforts and expanding its target market.

Technology: Technology can be leveraged to enhance customer experience and optimize operations, such as by implementing advanced analytics and artificial intelligence solutions.

Events: The resort can attract more customers by hosting more events, such as concerts and conferences, to increase its visibility and appeal.


Economic Instability: The Philippine economy is subject to fluctuations, and any downturns may negatively impact the resort’s revenue and profitability.

Political Instability: Political instability can also impact the tourism industry, with potential safety concerns or disruptions in transportation affecting visitor numbers.

Natural Disasters: The Philippines is prone to natural disasters, such as typhoons and earthquakes, which can cause significant damage to the resort and impact its operations.

Changing Customer Preferences: Customer preferences can change rapidly, and Resorts World Manila must adapt to these changes to remain relevant and attractive to its target market.


In conclusion, Resorts World Manila has several strengths that have enabled it to establish itself as a leading integrated resort in the Philippines. However, there are also several weaknesses and threats that the company must address to ensure its long-term success. By leveraging opportunities, such as market growth and technology, and addressing potential threats, such as economic and political instability, Resorts World Manila can continue to thrive and maintain its position as a premier destination for luxury and entertainment.


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