SWOT Analysis Fenty Beauty 2024 [Detailed Essay]

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Learn about Fenty Beauty’s strengths, weaknesses, opportunities, and threats with our comprehensive Fenty Beauty SWOT analysis for free.

Understand the key elements of their business strategy in the beauty industry and determine how to use them in your own marketing efforts.

SWOT Analysis Fenty Beauty – All 4 Factors Analyzed

Fenty Beauty, the cosmetics brand founded by the iconic Rihanna in 2017, has gained substantial recognition and popularity within a short span of time.

Fenty Beauty disrupted the beauty industry by championing inclusivity, diversity, and a wide range of foundation shades to suit various skin tones.

Also, read here: PESTLE Analysis of Fenty Beauty

To gain a comprehensive understanding of Fenty Beauty’s current position in the market, we will conduct a SWOT analysis of Fenty Beauty, examining the brand’s strengths, weaknesses, opportunities, and threats.

SWOT Analysis Fenty Beauty


Fenty Beauty’s main strength includes:

  • Inclusive Brand Identity: Fenty Beauty’s greatest strength lies in its commitment to inclusivity. By offering a diverse range of foundation shades, the brand has successfully tapped into an underserved market. Fenty Beauty has become a symbol of empowerment and representation for individuals of all skin tones, leading to a loyal customer base.

  • Product Innovation: Fenty Beauty has excelled in product innovation. The brand introduced the Pro Filt’r Soft Matte Longwear Foundation, a breakthrough formula that caters to a broad spectrum of skin colors. Additionally, Fenty Beauty has been praised for its highlighters, lipsticks, and eyeshadow palettes, which offer unique and high-quality options to consumers.

  • Strong Celebrity Endorsement: Rihanna’s personal brand and global influence have significantly contributed to Fenty Beauty’s success. Her involvement in the development and promotion of the brand has generated extensive media coverage and heightened brand recognition. Rihanna’s authentic connection with her fanbase has also translated into a sense of trust and credibility for Fenty Beauty.

  • Effective marketing campaigns: Fenty Beauty has run a number of successful marketing campaigns that have helped to generate buzz and excitement around the brand.



Fenty Beauty is affected by several weaknesses, including:

  • Limited Product Range: While Fenty Beauty has made notable strides in diversifying its foundation shades, its product range in other categories, such as concealer or skincare, remains relatively limited. Expanding the product line to address a wider range of beauty needs may attract a larger customer base and enhance overall brand appeal.

  • Pricing Strategy: Fenty Beauty positions itself as a high-end brand, which may deter price-conscious consumers. While the brand’s premium image supports its commitment to quality, it may limit market penetration, especially in price-sensitive segments. Employing a more diversified pricing strategy could help Fenty Beauty appeal to a broader audience.

  • Limited Distribution: Fenty Beauty products are not as widely distributed as some other cosmetics brands. This can make it difficult for consumers to find and purchase the products.



Fenty Beauty has many opportunities for growth including:

  • Global Expansion: Fenty Beauty’s success in the United States and select international markets provides a strong foundation for global expansion. By capitalizing on its existing brand recognition and partnering with strategic retailers or e-commerce platforms, Fenty Beauty can tap into new markets, particularly in regions with high potential for growth.

  • Product Diversification: The beauty industry is dynamic and continuously evolving. Fenty Beauty has an opportunity to diversify its product portfolio to cater to emerging trends and consumer demands. This could include expanding into skincare, launching new makeup collections, or exploring sustainable and eco-friendly beauty options.

  • Partner with Multiple Brands: Fenty Beauty could partner with other brands to create new products or co-branded marketing campaigns. This would help the brand to reach a new audience and expand its brand reach.

  • Develop innovative products: Fenty Beauty could continue to develop innovative products that meet the needs of its customers. This would help the brand to stay ahead of the competition and maintain its reputation for innovation.



4 potential threats that Fenty Beauty faces as a business are as follows:

  • Intense Competition: The beauty industry is highly competitive, with established brands and emerging players vying for market share. Fenty Beauty faces fierce competition from other celebrity-backed cosmetic lines, established luxury brands, and indie beauty labels. Maintaining a distinctive brand identity and consistently delivering innovative products will be crucial to mitigating this threat.

  • Changing Consumer Trends: Consumer preferences and trends in the beauty industry can change rapidly. Fenty Beauty needs to stay attuned to evolving consumer demands, including shifting preferences towards clean beauty, sustainability, and cruelty-free products. Failure to adapt to changing market dynamics may result in diminished brand relevance.

  • Economic downturn: An economic downturn could lead to decreased consumer spending on cosmetics, which could negatively impact Fenty Beauty’s sales.

  • Negative publicity: A negative publicity scandal could damage Fenty Beauty’s reputation and lead to decreased sales.



Fenty Beauty has made remarkable strides in the beauty industry since its inception, leveraging inclusivity, innovation, and celebrity endorsement to establish a strong brand presence.

By capitalizing on its strengths, addressing its weaknesses, exploring new opportunities, and effectively managing threats, Fenty Beauty can position itself as a leading player in the global beauty market.

To sustain and enhance its success, Fenty Beauty should prioritize several key strategies.

Firstly, the brand should continue to expand its product range by introducing new offerings in various beauty categories, taking into account emerging trends and consumer preferences.

This will enable Fenty Beauty to cater to a broader customer base and increase its market share.


We hope now you may able to know how to do Fenty Beauty SWOT Analysis with less effort.

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